Bates prefers a grab-your-burgers-and-go approach, with a small space for sitting, silver tables/barstools, a short menu, and little website presence. I made a menu that is spacious, the logo bold, while still respecting Bate's 1950's origins. They specialize in sliders, and I wanted to create a 6 slider box that could be handed out quickly to patrons, with easily identifiable color schemes and stackable packaging.